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Wass' Barbers Cashmere

Barber shop · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Wass' Barbers Cashmere

Barber shop · Cashmere, Christchurch

Where you stand#78of 498 hair salons & barbers
Overall health8.5/10across the eight areas

Going well

08Opening hours9.904Listings and social9.805Facebook page9.607Google search and traffic8.803Map positions6.6

Where we can help

01Google listing5.502Reviews4.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Wass' Barbers - Cashmere is a walk-in only barbershop in Cashmere, Christchurch. Established as part of Wass Barbers, it operates seven days a week with no appointments required. The shop is led by an experienced barber with a long industry background, and customers commonly note friendly, fast service and suitable options for children and families.

Wass' Barbers - Cashmere is a walk-in only barbershop located in Cashmere, Christchurch. It forms part of the Wass Barbers presence in the city and follows the shop's walk-in, no-appointment model. Opening hours cover seven days a week, including weekend and public holiday hours.

The shop offers standard barbering services delivered by an experienced operator with decades in the industry and notable regional awards. Services emphasise clipper cuts, tidy-ups and family-friendly haircuts, and the business historically operated with a mobile concept to keep overheads low and maintain competitive pricing.

Customers commonly describe the experience as friendly and efficient. Review themes highlight fast, professional service, approachable staff and a welcoming environment for children, with several mentions of good kids' cuts and staff who engage well with younger clients.

Locally, Wass' Barbers - Cashmere presents as a convenient, accessible option for walk-in haircuts in Christchurch. Its weekday and weekend availability, experienced barbering team and reputation for swift, family-friendly service are the practical traits that distinguish the shop for customers in the Cashmere area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Wass' Barbers - Cashmere shows solid basic information on the Google listing with a health score of 5.0 out of 10. The most important findings are that the listing is claimed and phone and website details are present, but the absence of a logo limits brand impact and the description could be improved to stand out from peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Wass' Barbers Cashmere
Wass' Barbers Cashmere✓✓
4.3 ★★★★★ (112)
Barber shop · Cashmere3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Walking only barbershop

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #227 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Wass' Barbers - Cashmere shows a below-average health score of 2.9/10, indicating significant room for improvement in Google review performance. The strongest current lever is a relatively high total reviews percentile, with a top 25% standing, but overall ratings and engagement lag. Prioritising more reviews and consistent responses can lift scores.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Wass' Barbers Cashmere
OverviewReviewsPhotosAbout
4.3★★★★★112 reviews
5
4
3
2
11
cut 19price 11head 7parking 6
3How far your rating and your review count together can be trusted
J
James T.★ · 5 months ago

Avoid this trailer and maybe get a cut from the trailer in town. Very dissapointed.

Response from the owner2

Thank you very much for your review, but at least explain to me what have happened Is that because we were doing social media videos to the truck? You was very upset. Let me know 021083093...

L
Lewis N.★ · 6 months ago

Been coming here for years now, the new asain guy is so rude also dosnt cut right missed spots, was angry that I came in at 5 even tho they knock off at 5:30, also charged 45 bucks for a hair cut that was 35 at the same place.. won’t be bac...

Response from the owner

Hi Thank you very much for your review as you said you’ve been coming for years to our barbershop. One mistake which doesn’t deserve a bad review. If the barber didn’t do a good job please contact...

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #264 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Wass' Barbers - Cashmere shows an above-average health score of 6.6 out of 10 for Google Maps search. The business ranks well for core terms like barber shop in cashmere and barber shop in beckenham, indicating strong relevance in its target area. There is room to improve both the aggregate and borough scores to move into higher visibility brackets.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
123Tiles © Esri
barber shop
1Top three for "barber shop" in 2 suburbs, seen in 8
1
Wass' Barbers Cashmere24.3 ★ (112) · Barber shop
2
MK Home Hair5.0 ★ (10) · Barber shop
3
The Groom Room For Gentlemen5.0 ★ (81) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #172 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Wass' Barbers - Cashmere shows an excellent health score of 9.9 out of 10, indicating very strong presence. The most notable finding is outstanding social profiles on Instagram, Facebook and TikTok, which support high audience trust and engagement. An additional strength is a Fresha directory listing that can boost visibility beyond the main profile.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
Gwass' barbers cashmere cashmere
AllImagesMapsNews
Instagramwass_barbersWass' Barbers Cashmere | Instagram✓
FacebookwassbarberWass' Barbers Cashmere | Facebook✓
Tiktok@wassbarberWass' Barbers Cashmere | Tiktok✓
Freshalp/en/bt/barbershops/in/nz-christchurch/cashmereWass' Barbers Cashmere | Fresha2
YellowNo listing found1
FreshaNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #10 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 4 of them.
9.6Strong
What customers seeWhere you rank
9:41
facebook
wassbarber
5.1K followers ✓
Welcome to the best barber in Christchurch! We don’t do a booking just only walking At any branch.1
FollowMessage
★ 254 reviews · recommended ✓
🌐 wassbarbers.co.nz✓
☎ +64 210 830 9378
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #22 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Wass' Barbers - Cashmere has a strong on-page SEO health, with a score of 8.3 out of 10. The business benefits from fast load times, a valid favicon, and an H1 tag, indicating solid technical foundations. The most impactful opportunities are refining the meta description length, adjusting the title tag length, and creating a more SEO-friendly URL to improve search visibility for local customers.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠wassbarbers.co.nz3
✓On-page score
✓Favicon
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Wass' Barbers - Cashmere shows a very high website traffic health score of 8.9 out of 10, indicating strong overall visibility. The strongest finding is solid organic traffic value and local traffic in the 50-75% range. Key opportunities focus on starting small paid traffic efforts and expanding paid and organic footprint while maintaining existing momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gbarber cashmere
AllMapsImagesShopping
321No ads from you on any search
wassbarbers.co.nzWass Barber Services

We are open 7 days a week. Mon - Sat 9am-6pm Sun 10am-5pm. Public Holidays 10am-5pm. Read more

www.facebook.comWass' Barbers | Christchurch
About 2,846 visits a month from search, across 359 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #61 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Wass' Barbers - Cashmere has strong alignment with local demand, particularly late-morning and early-afternoon peaks on Saturdays and Tuesdays, with no low-demand open hours flagged. However five popular evening hours (mainly 6pm weekdays and Sunday 5pm) are closed. This mix explains a high temporal health score and suggests modest hour shifts could capture more after-work customers without adding wasteful low-demand coverage.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.9Strong
What customers seeWhere you rank
9:41
Wass' Barbers Cashmere
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-5pm
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #7 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#78of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #78 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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