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Wass' Barbers Christchurch City Centre

Barber shop · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Wass' Barbers Christchurch City Centre

Barber shop · Christchurch Centre, Christchurch

Where you stand#36of 498 hair salons & barbers
Overall health9.3/10across the eight areas

Going well

04Listings and social10.008Opening hours9.905Facebook page9.607Google search and traffic8.802Reviews8.401Google listing7.4

Where we can help

03Map positions4.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Wass' Barbers in Christchurch Central City is a walk-in barbershop open seven days a week, offering men's cuts and traditional barbering. Established in 1998, it operates on a low-overhead mobile-barber concept with competitive pricing and an experienced owner who has won regional styling awards. Customers get quick, no-appointment service and easy access in the city centre.

Wass' Barbers is a city-centre barbershop located in Christchurch Central City. Established in 1998, the shop presents itself as a walk-in barber serving local customers and visitors in the Christchurch area.

The business follows a mobile-barber concept intended to keep overheads low and maintain competitive pricing. Wass brings over 21 years of barbering experience, including more than a decade in New Zealand, and has been recognised in regional hair styling awards. The shop is open seven days a week with hours that include evenings and Sundays.

Customers commonly report efficient service and good haircuts at affordable prices, with staff who work through appointments quickly and clearly. Reviews note the team's ability to cut many different hair types and to handle clients with sensory issues, and some customers travel across town to return. The walk-in policy and steady availability support a straightforward, time-efficient experience.

Locally, Wass' Barbers is positioned as a longstanding, accessible option in Christchurch Central City. Its combination of veteran barbering experience, walk-in convenience, seven-day opening and a focus on affordability is what distinguishes the shop for clients seeking quick, reliable cuts without appointments.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Wass' Barbers - Christchurch City Centre shows solid Google Business Listing health with a 6.6/10. Overall health indicates average performance with room for improvement. The strongest completed items include claimed status, open-for-business visibility, a website link, a listing title, and a phone number, which together support easy discovery and contact for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 5 of them.
7.4Good
What customers seeWhere you rank
9:41
Tiles © Esri
Wass' Barbers Christchurch City Centre
Wass' Barbers Christchurch City Centre✓✓
4.8 ★★★★★ (1,027)
Barber shop · Christchurch Centre2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #131 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Wass' Barbers shows a healthy Google review profile with a score of 7.3 out of 10. The business has strong social proof, placing in the top 10% for total reviews and high customer satisfaction, while response activity is improving. The key takeaway is solid reputation with room to elevate engagement and sustain momentum.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing all of them.
8.4Strong
What customers seeWhere you rank
9:41
Wass' Barbers Christchurch City Centre
OverviewReviewsPhotosAbout
4.8★★★★★1,027 reviews ✓
5
4
3
2
12
job 33
✓How far your rating and your review count together can be trusted
W
w W.★★★★★ · Edited 4 months ago

No appointments needed, just walk in and let the fun begin. The atmosphere is chilled and easy-going with friendly staff, usually just one person who works the magic. The place is worth the wait, I often need to wait 20-25min if there is 1...

Response from the owner1

Thank you very much for your review

I
isaac J.★ · 8 months ago

Bad cut bad service

Response from the owner

Thank you very much for your review. Can you please contact us on? 02108309378 We are very happy to offer you a full refund just to understand what happened Thank you

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #82 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Wass' Barbers shows a moderate health in Google Maps search with a 4.4/10. The top opportunities focus on improving aggregate visibility and strengthening borough presence. Notable keywords rank well in several city-centre or nearby suburbs, indicating room to push local listing and ensure consistent targeting across suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
2Seen in 10 searches across Christchurch, top three in none
1
Falcons Barbershop Christchurch CBD5.0 ★ (70) · Barber shop
2
Modern Man Barbershop4.7 ★ (131) · Barber shop
3
House of Barber Christchurch4.7 ★ (304) · Barber shop
4
Barber & Co4.9 ★ (325) · Barber shop
↓
Wass' Barbers Christchurch City Centre1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #258 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Wass' Barbers in Christchurch Central City shows a very high health score and strong social presence. The most significant findings are outstanding Instagram, Facebook and TikTok profiles, plus a well-maintained Fresha listing, which together support high visibility and trust with customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gwass' barbers christchurch city centre christchurch centre
AllImagesMapsNews
Instagramwass_barbersWass' Barbers Christchurch City Centre | Instagram✓
FacebookwassbarberWass' Barbers Christchurch City Centre | Facebook✓
Tiktok@wassbarberWass' Barbers Christchurch City Centre | Tiktok✓
Freshawass-barbers-christchurch-city-centre-victoria-street-christchurch-58nxLZWass' Barbers Christchurch City Centre | Fresha
Family Company Studiowass-barbers-christchurch-cityWass' Barbers Christchurch City Centre | Family Company Studio
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaFamily Company StudioYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 4 of them.
9.6Strong
What customers seeWhere you rank
9:41
facebook
wassbarber
5.1K followers ✓
Welcome to the best barber in Christchurch! We don’t do a booking just only walking At any branch.1
FollowMessage
★ 254 reviews · recommended ✓
🌐 wassbarbers.co.nz✓
☎ +64 210 830 9378
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #22 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Wass' Barbers shows strong on-page health with a high score and fast load times. The top finding is that meta and title tag lengths could be optimised for better visibility, along with refining the URL structure. Favicon and H1 tag are in place, supporting clear indexing and user clarity.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠wassbarbers.co.nz3
✓On-page score
✓Favicon
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Wass' Barbers shows a very high website traffic health score of 8.8/10 in the local market, indicating strong traffic and visibility. The most notable findings are solid organic traffic value in the 50-75% range and impressive local traffic totals. There are opportunities to begin paid campaigns with targeted spend and to improve paid keyword coverage, while maintaining organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gbarber cashmere
AllMapsImagesShopping
321No ads from you on any search
wassbarbers.co.nzWass Barber Services

We are open 7 days a week. Mon - Sat 9am-6pm Sun 10am-5pm. Public Holidays 10am-5pm. Read more

www.facebook.comWass' Barbers | Christchurch
About 2,846 visits a month from search, across 359 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #61 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Wass' Barbers' opening hours largely match when Christchurch barbers are most searched: all 61 well-aligned peak hours are covered, with no low-demand open hours. Strong alignment is notable on Tuesday late morning (11-12) and Saturday late morning to early afternoon (11am-1pm). However, five popular evening slots (mainly 6pm weekdays and Sunday 5pm) are closed and represent modest missed opportunities.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.9Strong
What customers seeWhere you rank
9:41
Wass' Barbers Christchurch City Centre
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-5pm
Popular times Sunday · Christchurch Centre
9a10a11a12p1p2p3p4p5p6p7p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #7 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#36of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #36 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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