Strengths

• ✓
  Street addressYour site gives your street address, so a customer can see how close you are and Google can place you.

Opportunities

• 1
  Phone numberYour phone number is on your site but not your home page, so a customer who lands ready to ring has to go looking for it.

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• 2
  Contact formYour contact form sits a click away from your home page, so an enquiry sent after hours takes an extra step.

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• 3
  Email addressYour email address is on your site but not your home page, so a customer who would rather write has to go looking for it.

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Strengths

• ✓
  Page titleYour home page title is the right length, so it shows in full as the first line of your search result.
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  Business details for machinesYour site gives Google and AI your name, address and details in the form they read directly.
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  Open to GoogleYour site lets Google read your home page, so you can be found when people search.
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  Home page answersYour home page answers cleanly, so search engines and visitors reach it every time.
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  Listed in searchYour home page lets search engines list it, so it can appear when people search for you.
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  Title matches the pageThe words in your page title appear on the page itself, so Google can see the page delivers what the title promises.
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  Main headingYour home page has a main heading, so a reader and a machine both know what the page is about.
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  Preferred addressYour home page names its own address as the one to list, so search engines send people to the right place.
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  Heading orderThe headings on your home page step down in order, so a machine reading the page can follow its outline.
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  Easy to readThe words on your home page are easy to read, so a customer gets what you do at a glance.
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  One main headingYour home page has one main heading, so a reader and a machine both know what the page is about.
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  LanguageYour pages say what language they are in, so a browser and a search engine do not have to guess.
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  AI crawlersYour site lets the crawlers behind ChatGPT, Claude and Gemini read it, so what they know about you comes from your own pages.
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  Open to BingYour site lets Bing read your home page, so you can be found there and in the assistants that use it.
• ✓
  Preferred address setYour home page names its own address as the one to list, so search engines do not have to choose between copies.

Opportunities

• 1
  Search result descriptionThe summary under your name in search results is missing, too short or too long, so Google writes its own or cuts yours off mid-sentence.

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• 2
  Link previewA link to your site shared in a message or a post shows no picture, so it arrives as a line of text.

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• 3
  AI guide fileYour site has no llms.txt file, a short plain-text summary some AI tools look for.

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Strengths

• ✓
  Secure connectionYour site loads over a secure connection, so a customer sees the padlock and not a warning.
• ✓
  Security certificateYour security certificate is valid, so no browser stops a customer at the door.
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  Security settingsYour site sends the settings that tell browsers to protect your visitors.
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  Stays secureA secure visit to your site stays secure.
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  Always the secure addressYour site sends anyone who arrives at the insecure address on to the secure one.
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  Secure without www.Your secure address works with and without www., so every customer lands safely.
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  Nothing insecure on the pageYour secure pages load nothing insecure, so the padlock stays whole.
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  Secure all the way inA visit to your secure address stays secure all the way in.

Opportunities

Strengths

• ✓
  Quick to answerYour server answers quickly, so your site starts to appear the moment a customer taps.
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  Works on a phoneYour home page fits itself to a phone screen, so a customer who finds you on one does not have to pinch and zoom.
• ✓
  Plenty to readYour home page carries enough words for a customer and Google to understand what you do.
• ✓
  Images describedThe images on your home page carry a description, so they still mean something to Google and to a screen reader.
• ✓
  A light pageYour home page is light, so it asks little of a customer's data or patience.
• ✓
  The page's own contentYour home page shows its own content, not another page set inside it.
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  No placeholder textYour home page carries no leftover placeholder text.
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  Site iconYour site has its own small icon, so your tab and your bookmark are recognisably yours.

Opportunities

• 1
  Lean page codeYour home page's code is heavy, so a browser takes longer to read it before anything shows.

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• 2
  Words against codeYour home page is mostly code with few readable words, so there is little for Google to read.

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• 3
  Readable page addressesSome of your page addresses are strings of numbers or codes, so those pages say nothing about themselves.

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Strengths

• ✓
  Sender recordYour domain publishes who is allowed to send email in its name, so your messages are less likely to land in a customer's spam folder.
• ✓
  Receives emailYour domain is set up to receive email, so a reply to your address arrives.
• ✓
  Email signingYour email is signed, so receiving services can tell it really came from you.

Opportunity

• 1
  Protection policyYour domain has no protection policy, so an email faked to look as if it came from you is delivered.

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