Most important first.
Phone number findable
AI Readiness
Quick
We found no phone number on your homepage - an AI assistant asked for your number would come up empty.
Why it matters: People and AI assistants look for a number to call; if it is not on the page, the call goes to someone else.
How to fix it: Put your phone number on the homepage as text, ideally as a tap-to-call link.
Email protection policy (DMARC)
Domain & Security
Moderate
Your domain does not publish a DMARC record, which lets anyone send email that claims to come from your domain.
Why it matters: A DMARC policy tells receiving mail servers what to do with mail that fails your checks, which protects your customers and your inbox placement.
How to fix it: Add a DMARC record in your DNS, starting with a monitoring policy, then tighten it once your legitimate mail passes.
AI guide file (llms.txt)
AI Readiness
Quick
Your site does not publish an llms.txt file.
Why it matters: An llms.txt file is a short, plain summary of your business and key pages that AI assistants can read quickly and quote accurately.
How to fix it: Create a text file at /llms.txt with a one-paragraph description of your business and links to your most important pages.
Structured data
AI Readiness
Moderate
Your homepage carries no structured data.
Why it matters: Structured data describes your business in a form machines read directly, which is how search engines and AI assistants pick up your hours, address and services.
How to fix it: Add schema.org markup to your homepage; many website builders and SEO plugins do this for you.
Business described as a business
AI Readiness
Moderate
Your structured data does not describe you as a business or organisation.
Why it matters: Marking up your business itself - name, address, phone, hours - is what lets AI assistants answer questions about you with confidence.
How to fix it: Add LocalBusiness (or Organization) markup with your name, address, phone number and opening hours.
One main heading
AI Readiness
Quick
Your homepage has no main heading, or more than one.
Why it matters: One clear main heading tells readers and machines what the page is about at a glance.
How to fix it: Make sure exactly one heading on the page is marked as the main (H1) heading.
Email address findable
AI Readiness
Quick
We found no email address on your homepage.
Why it matters: An address people can copy or tap is the simplest way for a customer to get in touch on their own time.
How to fix it: Add your contact email to the homepage as text or a mailto link.
Address findable
AI Readiness
Quick
We found no street address on your homepage.
Why it matters: A visible address tells customers and AI assistants where you are, and matches you to your Google listing.
How to fix it: Add your street address to the homepage, in the same form as on your Google listing.
Contact form findable
AI Readiness
Quick
We found no contact form on your homepage.
Why it matters: A form lets a customer reach you at any hour without picking up the phone.
How to fix it: Add a simple contact form, or a clear link to one, on your homepage.