The Lightroom
The Lightroom is a beauty clinic in Woolston, Christchurch, offering technology-based aesthetics led by owner Anne McLean. Services include diode laser hair removal, Ulfit HIFU skin tightening, Image Skincare facials, non-invasive laser facials, tattoo removal and pigmentation treatments. The clinic emphasises up-to-date equipment and a focus on safe, low-pain laser procedures.
Performance snapshot
How does The Lightroom measure up?
1.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
0.9
Overall Score
Scored out of 10 across nine marketing areas
2.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Lightroom shows a healthy foundational digital presence with a score of 0.9 out of 10, indicating substantial room for improvement. The strongest current strengths are an open-for-business status, a claimed Google listing, a visible phone number, and a highly trusted Facebook profile. The most pressing improvement is gathering and responding to customer reviews to boost trust and local visibility.
Google Business Listing
The Lightroom's Google Business Listing health is low, at 2.8 out of 10. Current strengths include a claimed listing, visible phone number, full address, and open-for-business status. Key opportunities focus on adding a website link and a logo, while continuing to improve photos. Description is mid‑level and should be refined for stronger impact.
Google Maps Ranks
The Lightroom shows a low overall presence in Google Maps with a health score of 1.5 out of 10. This indicates limited visibility and a need for focused local effort. Top findings include a foothold in Woolston and Brookhaven-Ferrymead queries via laser hair removal, with stronger ranking for "laser hair removal service in woolston" (pos 6) than other terms. The borough score is minimal, signalling room to enhance local relevance.
Citations & Social Media
The Lightroom's presence health is low with a 2.5 out of 10, indicating limited reach across social platforms and directories. Key strengths include a very high-trust Facebook profile, which provides a solid foundation for audience interaction. Opportunities lie in expanding on Instagram, adding TikTok, GrabOne listings, Yellow Directory completeness, and TikTok directory presence to improve discoverability.
Open Hours vs Demand
The Lightroom's published hours mostly match local demand peaks, with 45 well-aligned peak hours and no low-demand open hours. Strong alignment includes Tuesday 10-11am, Wednesday 3pm, Thursday 4pm and Saturday 1pm. Missed opportunities occur on Thursday 5-6pm, Wednesday 5pm and Saturday 2-3pm when local searches are high but the clinic is closed. Consider modest evening or Saturday hour shifts to capture demand.
Overall sentiment is poor and limited by no recent reviews; historical feedback shows a serious safety concern. Customers raised a repeated complaint about tattoo laser removal technique being potentially damaging and lacking practitioner knowledge. This single-theme negative signal suggests reputational risk for the clinic's laser services and indicates a need to address clinical training and safety communication with clients.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
1.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Lightroom
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Lightroom
The Lightroom is a technology-focused beauty clinic located in Woolston, Christchurch. Owner Anne McLean is described as highly trained and experienced, and the clinic offers laser and non-surgical aesthetic services from a local premises.
Services listed by the clinic include diode laser hair removal, Ulfit HIFU skin tightening and rejuvenation, Image Skincare facials, non-invasive laser facials, tattoo removal and pigmentation removal. The description emphasises use of current technology and scientifically proven products across those treatments.
Customer experience is mixed in available feedback. The clinic highlights safe, painless diode laser hair removal, but at least one reviewer raised concerns about the approach to tattoo laser removal and potential skin risk. That feedback suggests some customers have sought second opinions for that particular treatment.
Locally, The Lightroom positions itself as a Christchurch beauty provider focused on technology-led treatments and established skincare brands. The combination of HIFU, medical-grade lasers and Image Skincare facials is how the clinic describes its specialisation within the Woolston neighbourhood.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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