Website report
definedbeauty.co.nz · Levin
Assessed 18 October 2026. Part of our assessment of New Zealand websites.
Passes 12 of 22 checks
Checks we could not read are left out of the count.
The mirror
Defined Beauty is a New Zealand provider of cosmetic injectable treatments, including Botox, Profhilo, and dermal fillers. The business operates by servicing multiple partner clinics across the Wellington region, such as Skin & Co in Upper Hutt and Allure Skin & Laser in Waikanae.
Most important first.
Your site does not tell browsers to always use the secure connection.
Why it matters: Without this instruction, a browser may still try the insecure address first, which leaves room for the connection to be tampered with.
How to fix it: Ask your developer or host to add the Strict-Transport-Security header once HTTPS works on every page.
Your site sends 0 of the 5 security headers we look for; missing: hsts, csp, x_frame_options, x_content_type_options, referrer_policy.
Why it matters: These headers tell browsers how to protect visitors - for example, stopping your pages being framed inside someone else's site.
How to fix it: Ask your developer or host to add the missing headers in the server or hosting settings.
Your domain does not publish a DMARC record, which lets anyone send email that claims to come from your domain.
Why it matters: A DMARC policy tells receiving mail servers what to do with mail that fails your checks, which protects your customers and your inbox placement.
How to fix it: Add a DMARC record in your DNS, starting with a monitoring policy, then tighten it once your legitimate mail passes.
Your site does not publish an llms.txt file.
Why it matters: An llms.txt file is a short, plain summary of your business and key pages that AI assistants can read quickly and quote accurately.
How to fix it: Create a text file at /llms.txt with a one-paragraph description of your business and links to your most important pages.
Your homepage carries no structured data.
Why it matters: Structured data describes your business in a form machines read directly, which is how search engines and AI assistants pick up your hours, address and services.
How to fix it: Add schema.org markup to your homepage; many website builders and SEO plugins do this for you.
Your structured data does not describe you as a business or organisation.
Why it matters: Marking up your business itself - name, address, phone, hours - is what lets AI assistants answer questions about you with confidence.
How to fix it: Add LocalBusiness (or Organization) markup with your name, address, phone number and opening hours.
Your homepage has no main heading, or more than one.
Why it matters: One clear main heading tells readers and machines what the page is about at a glance.
How to fix it: Make sure exactly one heading on the page is marked as the main (H1) heading.
We found no email address on your homepage.
Why it matters: An address people can copy or tap is the simplest way for a customer to get in touch on their own time.
How to fix it: Add your contact email to the homepage as text or a mailto link.
We found no contact form on your homepage.
Why it matters: A form lets a customer reach you at any hour without picking up the phone.
How to fix it: Add a simple contact form, or a clear link to one, on your homepage.
Your homepage is missing the tags that make a full preview when it is shared.
Why it matters: When someone shares your link, these tags decide the picture, title and description people see in the post.
How to fix it: Add Open Graph tags (title, description and image); most website builders have a social sharing setting for this.
5 of 8 checks passed
Secure connection (HTTPS)
Your homepage loads over a secure connection (https://www.definedbeauty.co.nz/).
Valid security certificate
Your site presents a valid security certificate.
Certificate not about to expire
Your certificate runs until 2026-11-23, well past our check on 2026-10-18.
Always-secure instruction (HSTS)
Your site does not tell browsers to always use the secure connection.
Security headers
Your site sends 0 of the 5 security headers we look for; missing: hsts, csp, x_frame_options, x_content_type_options, referrer_policy.
Email sender record (SPF)
Your domain publishes an SPF record listing who may send its email.
Email protection policy (DMARC)
Your domain does not publish a DMARC record, which lets anyone send email that claims to come from your domain.
Domain receives email
Your domain is set up to receive email.
7 of 14 checks passed
AI guide file (llms.txt)
Your site does not publish an llms.txt file.
Search and AI crawlers allowed
Your site lets search engines and AI assistants read it.
Sitemap available
Your site declares a sitemap.
Structured data
Your homepage carries no structured data.
Business described as a business
Your structured data does not describe you as a business or organisation.
Homepage title
Your homepage has a title.
Homepage description
Your homepage has a meta description.
One main heading
Your homepage has no main heading, or more than one.
Language declared
Your homepage declares its language.
Link preview when shared
Your homepage is missing the tags that make a full preview when it is shared.
Phone number findable
We found a phone number on your homepage.
Email address findable
We found no email address on your homepage.
Address findable
We found an address on your homepage.
Contact form findable
We found no contact form on your homepage.
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